ABOUT

Rochelle Melbourne Productions is an independent UK creative label founded by multi-disciplinary artist, fashion designer, songwriter, and producer Rochelle Melbourne.

Created as a unified platform for music, fashion, and visual storytelling, the label operates through defined creative eras — where each release forms part of a larger narrative world. Every project begins with original songwriting and creative direction by Rochelle, combining emotional depth with strong aesthetic identity.

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Drawing on her background in fashion, she approaches sound with the same precision in mood, tone, and detail found in her design work. Each artist persona and visual concept exists within a carefully structured universe, where storytelling evolves across releases rather than standing alone.

Rochelle Melbourne Productions incorporates AI-assisted visual tools as part of its creative workflow, enhancing presentation and world-building while maintaining human songwriting, composition, and emotional intent at the core.

From music to fashion-led visual concepts, the label is built on bold aesthetics, narrative cohesion, and creative independence — a space where sound and style move together with clarity and intention.

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“Welcome to my world of production and songwriting — where my words, sound, and vision are brought to life through the artist projects and personas I’ve created.”
— Rochelle Melbourne